Fittingly named after an 18th Century French merchant whose success came from his incredible sense of innovation, Etienne Marcel was born in 2011 out of a desire to offer the world a fresh take on denim. It is also fitting that Etienne Marcel is the name of one of the most popular streets in Paris. Using only the finest fabrics from Europe, the line has set a new standard for premium denim. The design team travels the world, gathering inspiration and discovering new methods to create denim that is unique yet timeless. This results in a spectacular line of denim that suits a wide array of people while noticeably separating itself from the countless denim brands that are currently in the market. The 60s inspired Fall/Winter 2013 collection mixes rock-and-roll and ethnic influences, heavily focusing on details. On multiple styles, one can find a signature red zipper detail that polishes off the jeans and acts as an unmistakable marker for the brand.