Launched July 2008, Current/Elliott has raised the bar for the denim standard. Born out of love for vintage denim and its Americana roots – from the washes to the range of fits and styles – the collection respects the history of denim and its timelessness. Each individual style pays homage to the importance that denim has played throughout American history – every style offered in the collection has a historical reference, an original vintage sample and year of origin.
Serge Azria, CEO and Creative Director of Current/Elliott, is an intuitive entrepreneur who strives to make a difference. With Current/Elliott, Azria set out to produce a collection entirely crafted from denim, introducing a new denim concept into the realm of fashion. Azria, who immerses himself in every collection and business venture, seeks to harmonize innovative ideas, fresh talent and unique concepts resulting in a beautifully tailored product. Taking a modern approach to the American classic, Current/Elliott seeks to transcend denim trends with its unique silhouettes, classic fit, and everlasting aesthetics. Constantly inspired by the past yet always looking to the future, Current/Elliott continually delivers its customers with more of what they have always loved – a distinct and timeless collection that promises to love and be loved for years to come.
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